{"id":1611,"date":"2023-10-06T09:29:52","date_gmt":"2023-10-06T08:29:52","guid":{"rendered":"https:\/\/www.infouniodigital.es\/?page_id=1611"},"modified":"2026-06-10T17:04:21","modified_gmt":"2026-06-10T15:04:21","slug":"marketplace","status":"publish","type":"page","link":"https:\/\/www.infouniodigital.es\/ca\/kit-digital\/marketplace\/","title":{"rendered":"MARKETPLACE"},"content":{"rendered":"
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El objetivo principal de esta categor\u00eda es ayudarte a dirigir tus referencias y productos para incrementar tu nivel de ventas, optimizando los recursos existentes, eligiendo los canales de distribuci\u00f3n adecuados y adaptando tus referencias y productos a las necesidades externas.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Funcionalidades y servicios<\/strong><\/h2><\/div>\n\n\n\n
    \n
  • Estudio previo de alternativas y alta en la plataforma<\/strong>: la soluci\u00f3n incluye la apertura de cuenta y alta de tu perfil, por tu cuenta, en, al menos, una plataforma de Marketplace y en, al menos, un pa\u00eds.<\/li>\n\n\n\n
  • An\u00e1lisis de la competencia<\/strong>: la soluci\u00f3n incluye la realizaci\u00f3n de una investigaci\u00f3n de mercado focalizada en las caracter\u00edsticas de tus competidores para mejorar tu proceso de toma de decisiones y ayudarte a alcanzar una posici\u00f3n competitiva.<\/li>\n\n\n\n
  • Dise\u00f1o y definici\u00f3n de la estrategia de negocio<\/strong>: la soluci\u00f3n incluye la generaci\u00f3n de la estrategia de negocio para lograr la consecuci\u00f3n de los objetivos deseados orientando los recursos disponibles hacia dicha finalidad.<\/li>\n\n\n\n
  • Producci\u00f3n del cat\u00e1logo de referencias<\/strong>: an\u00e1lisis de las categor\u00edas a comercializar para seleccionar, al menos, diez productos alineados con la estrategia de negocio, salvo que no dispongas de este n\u00famero, en cuyo caso podr\u00e1 ser menor.<\/li>\n\n\n\n
  • Creaci\u00f3n del contenido del listing<\/strong>: definici\u00f3n de, al menos, diez descripciones del cat\u00e1logo de referencias, salvo que no dispongas de este n\u00famero, en cuyo caso podr\u00e1 ser menor.<\/li>\n\n\n\n
  • Alta de referencias<\/strong>: carga de, al menos, diez referencias, y sus respectivas descripciones y fotograf\u00edas, en la plataforma, salvo que no dispongas de este n\u00famero, en cuyo caso podr\u00e1 ser menor, acompa\u00f1ada por la descripci\u00f3n y fotograf\u00eda individual de cada producto.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Importe m\u00e1ximo de la ayuda<\/strong><\/h2><\/div>\n\n\n\n
      \n
    • 0 < 3 empleados: 2.000\u20ac<\/li>\n\n\n\n
    • 3 < 9 empleados: 2.000\u20ac<\/li>\n\n\n\n
    • 10 < 50 empleados: No aplica<\/li>\n<\/ul>\n\n\n\n

      Precio desde 1800\u20ac<\/strong><\/p>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

      El objetivo principal de esta categor\u00eda es ayudarte a dirigir tus referencias y productos para incrementar tu nivel de ventas, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":163,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1611","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Alex Vidal","author_link":"https:\/\/www.infouniodigital.es\/ca\/author\/alex\/"},"uagb_comment_info":0,"uagb_excerpt":"El objetivo principal de esta categor\u00eda es ayudarte a dirigir tus referencias y productos para incrementar tu nivel de ventas, […]","_links":{"self":[{"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/pages\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/comments?post=1611"}],"version-history":[{"count":0,"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/pages\/1611\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/pages\/163"}],"wp:attachment":[{"href":"https:\/\/www.infouniodigital.es\/ca\/wp-json\/wp\/v2\/media?parent=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}